AI Insights · Timothy · January 2023
Top 5 Hypercasual Games in Mexico Q4 2022 Performance
Explore the performance of the top 5 hypercasual games in Mexico during Q4 2022, including trends in downloads, revenue, and active users.
The final quarter of 2022 saw significant activity in the hypercasual gaming sector in Mexico. Here, we delve into the performance of the top 5 hypercasual games on a unified platform, highlighting key trends in downloads, revenue, and active users.
Save the Doge from WONDER GROUP experienced a notable fluctuation in weekly downloads. Starting strong with over 209K downloads in late September, the game peaked at approximately 306K downloads in the last week of October. However, the numbers saw a decline towards the end of the quarter, settling around 110K in the final week of December. The active user base mirrored this trend, starting at 457K and reaching its zenith at 756K in late October before gradually decreasing to around 401K by year-end.
Save The Pets by Bravestars Games showcased a remarkable increase in popularity. Weekly downloads surged from 26.5K in late September to a high of 366K by mid-December. The active user count followed a similar upward trajectory, beginning at 42.8K in late September and climbing steadily to over 1.1M by the end of December.
Makeover Studio: Makeup Games from Stella Joy Studio saw an impressive rise in both downloads and active users. Weekly downloads jumped from 45.4K in mid-November to nearly 299K by the end of November, then stabilized around 224K in the final week of December. The number of active users also grew significantly, starting at 27.1K in mid-November and reaching 400K by the close of the quarter. The game also generated modest revenue, peaking at $57 in the week of December 19.
Gangster Hero by Zego Studio had a mixed performance in terms of downloads. Beginning at 291K in late September, the downloads saw a steady decline, reaching just 32.3K in the last week of December. Despite this, the game maintained a robust active user base, starting at 477K and peaking at over 1.6M by mid-December before ending the year at approximately 1.6M.
Survivor In Rainbow Monster from Amusing Critters Game demonstrated consistent engagement. Weekly downloads, which started at 185K in early October, saw a peak of 228K mid-month before declining to about 77.7K in the final week of December. Active users remained relatively steady, starting at 180K and peaking at 543K in late October, with a slight decrease to 492K by the end of the quarter. The game also generated small amounts of revenue, peaking at $47 in the week of October 17.
For more detailed insights and analytics, visit Sensor Tower.
